Username  Password   Forget your password? | Contact Us
Current Cover

Nov/Dec 2012

Family business culture continuity via storytelling

By David Adelman, William Alexander

In a 1988 article in Family Business Review, W. Gibb Dyer Jr. wrote: “The culture of the family firm plays an important role in determining the success of the business beyond the first generation.” Dyer stated that culture is a bundle of interconnected traits that begin with basic assumptions, usually instilled in the company by its founder. These assumptions establish a foundation for...

Family Business Publishing Company • 1845 Walnut Street • Suite 900 • Philadelphia, PA 19103 • (800) 637-4464