Family business culture continuity via storytelling
By David Adelman, William Alexander
In a 1988 article in Family Business Review, W. Gibb Dyer Jr. wrote: “The culture of the family firm plays an important role in determining the success of the business beyond the first generation.” Dyer stated that culture is a bundle of interconnected traits that begin with basic assumptions, usually instilled in the company by its founder. These assumptions establish a foundation for...
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