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Report: David Perpich a potential N.Y. Times successor

An article in Adweek called David Perpich "the only Sulzberger family member worth watching." Perpich is the grandson of former New York Times publisher and chairman Arthur Ochs "Punch" Sulzberger.

The report noted that Perpich, 34, joined the New York Times Co, last year as executive director of paid products at, including the company's paywall and other digital innovation efforts.

According to the article, Perpich graduated from Duke University in 1999 and was director of operations at Scratch DJ Academy in New York, "a training ground for aspiring disc jockeys." He then attended Harvard Business school and, after graduating, interned at, a Times Co. holding.

Then, in 2007, when the time came to decide whether to join the Times or branch out, Perpich chose to prove his worth elsewhere. He settled on Booz Allen Hamilton, where he was a senior consultant in its consumer media and digital practice.

The article noted that besides Perpich, five of the 27 fifth-generation Ochs-Sulzbergers currently work at the Times, including Kansas City bureau chief Arthur Gregg Sulzberger, son of current company chairman Arthur Sulzberger.

Meanwhile, the Times Co. announced that Jill Abramson, the former managing editor, will replace Bill Keller as executive editor of the Times in September. She is the first woman to hold the position. (Source: Adweek, May 31, 2011.)

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