An Essential Guide to Private Investing

Please join Bruce Roberts, CEO, Carofin, and David Shaw, Publishing Director at Family Business Magazine, as they go over the 5 steps to better private investing for family offices and family businesses. A due diligence checklist will be available for download during the webinar.


TUESDAY, MAY 23, 2023
2 PM ET | 11 AM PT
There are many advantages for family offices and family businesses to private investing, including the potential for higher returns. But private investing can also pose challenges if you’re not prepared properly. There are five separate but interrelated areas of consideration that all investors need to address before (and after) making any direct private investment. If you are a family business or family office involved in or interested in private placements or private investments, join us on May 23 as we talk about the best path to a successful private investment.
In this webinar, we’ll address:
  • Identifying what you want from the investment
  • How to analyze the company/issuer
  • What’s the security?  Debt or equity
  • Due diligence and fact checking
  • Staying on Top of the Investment


Bruce Roberts

CEO, Carofin

Bruce Roberts has over 35 years’ experience as an investment banker and entrepreneur. In 1995, Mr. Roberts founded Carolina Financial Group (CFG), which includes Carolina Financial Securities (1997, SMB-focused corporate finance) and Carofin, LLC (2018, technology-supported private securities distribution) – each is a registered broker/dealer with FINRA.
CFG specializes in private capital raising, having completed over $1.1 billion of equity and debt private placements for venture and growth companies across the US. Industries financed include traditional industries (manufacturing, distribution, consumer products agriculture, etc.) as well as technology (IT, life sciences, biometrics,). In addition to raising capital, CFG provides ongoing investment supervision and investor support throughout each investment’s lifecycle.
In early 2005 Mr. Roberts founded Rehabilitation Support Services, LLC (RSS) to distribute and support next generation behavioral health-related technology solutions for addiction treatment, criminal justice, and mental health providers. Over 4000 individuals’ recovery has been supported thus far by RSS. Investment supporting the delivery of more effective addition treatment is a specialty area for CFG.
1987 – 1994, Mr. Roberts was at The First Boston Corporation (now Credit Suisse) in New York as a Director in the Investment Banking Department, supporting both corporate and government clients throughout the pacific region and raising, in excess of, $30 billion for his clients. He started his investment banking career at Bank of America in San Francisco in 1983. Prior to his investment banking career, he served as an officer in the U.S. Navy (UDT / SEAL).
Mr. Roberts graduated in 1979 from Duke University with a B.S.E, completing a double major in Civil Engineering and Public Policy Studies. He and his wife have four children and live in Brevard, North Carolina.
David Shaw

Publishing Director, Family Business Magazine

David Shaw is the publishing director of Family Business Magazine and its sister publication, Directors & Boards. With more than 30 years of experience in business-to-business and consumer media markets, he has served as an editor, publisher, publishing director, group publisher and group vice president of a variety of publications, trade shows, conferences and websites.
Prior to founding GRID Media, David served as senior vice president for Phillips Business Information Inc., where he oversaw nearly 100 discrete media properties, and helped build the business from $35 million to more than $100 million in annual revenues. He is a frequent author and speaker on issues related to business-to-business media, multi-generational family businesses and private and public company governance. He is married, with two grown children, one serving in the Navy and the other in law school.


• No cost to attend
• Opportunity for questions and feedback
• Unbiased third-party family business education 
• All participants can receive a copy of the webinar materials after the event, upon request
• All participants receive Family Business Magazine weekly newsletter, with news, tips and trends that impact your family business. You may, of course, opt out at any time.
• 60 minutes — maximum value for time