At the Helm: Mark J. Bissell

Generation of family ownership: Fourth.

Number of employees: 1,000 globally.

Years with the company: 27. After college I worked for a year for the company in the U.K. in marketing. Then I obtained an MBA and worked for J.P. Morgan and another bank. When I joined Bissell in 1985, I did a rotation to almost every department for a year before officially stepping into my first position in marketing.

First job at this company: I worked in assembly jobs at the factory.

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At what age? 18.

Most memorable thing I learned from my father: He instilled a strong work ethic in me. My dad would always say, “If you go on a sales call, never come home without an order.”

Most memorable thing I learned from my mother: The importance of communication and being able to relate to others.

Best thing about this job: To be able to pull levers and create a great organization. I’ve got the freedom, within reason, to do what I think we need to do.

Worst thing about this job: It gets to be all-consuming. I do a lot of other things, but I’m either thinking about work or checking emails in the morning and in the evening. I’m “on” all the time.

One of our greatest successes: We introduced deep cleaning, or carpet shampooing. There were professional services and rental machines, but that hadn’t existed as a product, and it was a big breakthrough for us. It worked off our heritage with chemistry, in creating rug shampoo, and linked it with an appliance that was a systems approach to cleaning. It created a new category in our industry and gave us an entry into other floor care segments as well.

Best advice I ever got: Treat your employees well and they will make you successful.

Quote from our company’s vision statement: Be the consumer’s No. 1 choice for home cleaning products in the U.S. and in select countries internationally.

One of my greatest accomplishments: With the support of others, I have been able to achieve a compounded growth rate of 13% since 1985.

Best thing about working in a family business: The ability to take a long-term perspective and be able to run your company and treat your associates as an extension of your family.

Worst thing about working in a family business: Family is family. There are great elements about family and some not-so-great elements, and when you have a family business the two are intertwined. You either protect the business from the family, or protect the family from the business.

Advice for other family business leaders: There are a lot of networking opportunities today, and they’re worth getting involved in. I would avail myself of finding a good network or opportunity to learn about family businesses.

Philanthropic causes our family supports: We believe strongly in giving back to the community. We support United Way and academic, social welfare and arts groups. From a cause marketing standpoint, we support animals. My wife was the impetus behind the Bissell Pet Foundation, which supports animal welfare organizations.

I realized I had emerged from the previous generation’s shadow when… I started questioning some of the decisions made in the past.

Future succession plans: I’m working on that. My children are 27, 25 and 18. There will be one. To have a family business continue, you have to have family in the business. You must create a level of excitement and desire while ensuring that there’s the capability and ambition to do it right. A lot has to come together.

Words I live by: Do unto others as you would have others do unto you. The Golden Rule works in business as well as in one’s personal life.

 

— As told to Patricia Olsen

 

 


Copyright 2013 by Family Business Magazine. This article may not be posted online or reproduced in any form, including photocopy, without permssion from the publisher. For reprint information, contact bwenger@familybusinessmagazine.com.

 

 

 

About the Author(s)

Patricia Olsen

Patricia Olsen is a freelance writer and frequent contributor to Family Business magazine.


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