Lacerta Group answers the call for face masks

Pivoting to make a new product quickly has always been a hallmark of Lacerta Group Inc., a family-owned plastic packaging manufacturer based in Mansfield, Mass.

But never has the company shifted gears as quickly as it did last March. Co-founder and principal Mostafa Lotfi, 56, received a mass email from a doctor friend requesting help in securing face shields to protect against infection from COVID-19 patients he was treating.

Already a subscriber? Sign In

About the Author(s)

Beth Braverman

Beth Braverman is an award-winning writer and frequent contributor to Family Business magazine.


Related Articles

KEEP IT IN THE FAMILY

The Family Business newsletter. Weekly insight for family business leaders and owners to improve their family dynamics and their businesses.