Ferrero SpA, an Italian family-owned company that makes Nutella and Tic Tacs, is considering bidding for Cadbury, possibly jointly with Hershey. The move would mark a departure “from the insular style that has guided the company for more than half a century,”
the
Wall Street Journal
reported.
If the smaller, Italian chocolate company moves forward, Ferrero and the brothers who run it, Pietro and Giovanni Ferrero, would be faced with unprecedented market scrutiny…. Over the decades, Ferrero has developed a reputation for privacy in the boardroom and on the factory floor.
The company historically has avoided acquisitions, according to the report. A source told the
Journal
that the Ferrero brothers have the support of their father, Michele Ferrero, who ran the company from the 1960s to the late 1990s. (Source:
Wall Street Journal,
Nov. 19, 2009).
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