Thu, July 5, 2018
President of Sales & Marketing, MacKenzie Corporation
MacKenzie Corporation is a family run business with its founder's twin daughters now at the helm of the organization – jointly leading the company through a strategic, operational and cultural shift. While the company mission remains the same, advanced technology and refined processes have been brought forward under the leadership of this next generation.
MacKenzie staff includes analysts, database & application developers, marketers, project managers, production specialists, critical-thinkers, problem-solvers and all-around great people who are passionate about bringing client brands to new heights.
Jenny Dinnen is a born leader, responsible for directing the company's overall sales and marketing efforts. In addition, she guides the technology team through new product innovations and develops forward-thinking market research strategies.
Having worked at companies big and small, Jenny understands the unique needs of both sides. She has a strong background in marketing spanning over 15 years, honing her skills with companies such as HSBC and HD Supply. While offering a keen eye for the creative side of marketing, Jenny always holds an appreciation and talent for analyzing data to uncover actionable business solutions. Furthermore, she is the foremost expert on MacKenzie data systems; traveling around the country training clients on how to effectively use our services.
Her in-office resume is undeniably impressive, but her out-of-office achievements are also worthy of recognition. Jenny is on the board of Girls Inc. (Orange County), Chapman Business School, and was a founding member of the Young Leaders group at the Center for Family Business in Irvine. She also is a speaker on topics such as The Future of Market Research, Customer Journey Mapping, and Marketing Automation.
Jenny received her undergrad degree in Marketing from the University of Colorado, Boulder, and then earned her MBA from the University of Redlands.