PPR rebrands itself as Kering




PPR, the parent company of Gucci and other luxury and sporting-goods brands, has changed its name to Kering.

Chairman and CEO François-Henri Pinault said at a news conference that the name was chosen to evoke “caring” and is also derived from the word “ker,” which means “home” in the indigenous language of Brittany, where his father, François Pinault, founded the company in the early 1960s,


Bloomberg Businessweek

reported.

The PPR name is arguably no longer relevant to the company’s business. It’s an abbreviation for Pinault-Printemps-Redoute: Printemps refers to a Paris department store that PPR no longer owns, and Redoute to a mail-order business the company is selling off.

The

Bloomberg Businessweek

report noted that “kering” means “dry” or “dried” in Indonesian. (Source: Bloomberg Businessweek, March 22, 2013.)

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