Yuengling launches new ad campaign

D.G. Yuengling & Son Inc. is launching the largest marketing campaign in its history,

the

Boston Business Journal

reported

. The new ads will tout the company's nearly 200-year history.

The “Respect. It's Earned.” campaign will run in all 18 states where Yuengling products are sold. The campaign will include TV, print and digital ads, as well as retail promotions, the article said. (Source:


Boston Business Journal


, March 21, 2016.)