CEO, Mercer Capital
Z. Christopher Mercer is founder and chief executive officer of Mercer Capital, a business valuation and investment banking firm serving national and international clients. He has prepared, overseen or contributed to thousands of valuations for purposes related to M&A, litigation and taxation, among others. He is one of the most sought after speakers on business valuation issues for national professional association and other business and professional groups.
Mr. Mercer is the author of six books, including:
Business Valuation: An Integrated Theory, Second Edition,
(John Wiley & Sons, Inc., 2008) with Travis W. Harms, CFA, CPA/ABV,
Buy-Sell Agreements: Ticking Time Bombs or Reasonable Resolutions?
(Peabody Publishing, LP, 2007),
Valuing Shareholder Cash Flows: Quantifying Marketability Discounts
(Peabody Publishing, LP, 2005),
Valuing Enterprise and Shareholder Cash Flows: The Integrated Theory of Business Valuation
(Peabody Publishing, LP, 2004), Quantifying Marketability Discounts (Peabody Publishing, LP, 2001, & 1997) and Valuing Financial Institutions (Business One Irwin, 1992). He has also published scores of articles.
Mr. Mercer serves as the Chairman of the Standards Subcommittee for the American Society of Appraisers.