NextGens to Watch 2025: Natalie Nash

Our NextGens to Watch Class of 2025 demonstrates the myriad ways young family members can define โ€œlegacy stewardshipโ€ in their own lives and careers. Introducing 21 standout rising-generation members who are making a difference in their family enterprises, providing fresh perspectives while honoring the generations that preceded them.


Natalie Nash

Fifth Generation
Rogers Group, Inc.
Nashville, Tenn.

Natalie Nash is a fifth-generation owner of her familyโ€™s companies, with the largest being Rogers Group Inc. Founded more than 117 years ago by her great-great grandfather when he quit school at the age of 14 and took a job digging ditches to support his widowed mother and sister, the company today is the largest family-owned crushed stone company in the United States and one of the nationโ€™s largest highway contractors. 

Natalie is an artist with a specialty in decorative gourds, as well as silversmithing, and sells her work online. She is a regular volunteer at Pillar, a residential and day program for adults with disabilities, and Hildegard House, which provides a home and end-of-life care when someone has nowhere else to turn. For the last 13 years, she has participated in her branchโ€™s charitable foundation, nominating organizations for consideration and approving annual gifts and multi-year pledges. In addition, Natalie recently completed her third and final year as chair of the family council. The council, created 30 years ago, serves a critical governance role for the familyโ€™s 63 shareholders and beneficiaries. 

โ€œWhile working as our family council chair for the past three years I have hoped to improve family member engagement, especially with our NextGen,โ€ Natalie says. โ€œWith the support of other family office members, we have provided meaningful and fun annual family meetings for the whole group to enjoy.โ€

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According to Jeanne Galiano, business manager at Rogers Group, Natalie oversaw several key initiatives during her tenure as family council chair. These initiatives included creating, rolling out and interpreting a family-wide survey; revising the family constitution; analyzing and selecting an online shareholder communication platform; designing and running the annual winter family meeting; planning group tours of operations for shareholders; engaging a family business consultant/facilitator; executing the G5 board internship program; and creating the familyโ€™s new โ€œSpeakers Series.โ€  She plans to continue to serve on the council for another year and recently volunteered to be a member of the newly created shareholder retreat committee.

โ€œI feel working in our family business has been such a blessing in my life. I enjoy getting to connect with my extended family and working on goals together,โ€ Natalie says. โ€œRecognizing all the hard work put in by previous generations also inspired me to contribute in my own way.โ€

About the Author(s)

Ian Koplin

Ian Koplin is senior editor of Family Business.


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