Heineken’s controlling shareholder avoids the spotlight




Charlene de Carvalho-Heieneken, 60, the controlling shareholder of Heineken NV, owns a stake in the company that’s worth more than $11 billion,


Fortune

reported.


De Carvalho-Heieneken, the only child of the late Freddy Heineken, controls 51% of Heineken Holding NV, which in turn owns 50.05% of Heineken NV, the article said. The


Fortune


report called her “shy and extremely private” and said she had never spoken to the press until


Fortune


interviewed her and her husband — Citigroup vice chairman Michel de Carvalho — in June. She has declined to speak to the press about the rejected takeover bid from SABMiller, the


Fortune


article said.


De Carvalho-Heieneken’s great-grandfather founded the company; her father, Freddy Heineken expanded the brand globally, the article said. In 1983, Freddy was kidnapped in Amsterdam; a large ransom was paid for his release.


De Carvalho-Heieneken joined Heineken Holding’s board in 1988 but did not get involved in the details of the company until after her father’s death in 2002. Her husband advised her that she needed to become more active.

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“Digging into Heineken’s global operations and visiting breweries around the world, the Heineken heiress and her husband, 70, turned into very involved and opinionated owners,” the


Fortune


article said. “They played key roles in replacing Heineken’s CEO in 2005 with Jean Francois van Boxmeer, who is now at the helm.”


De Carvalho-Heieneken and her husband plan to pass their controlling stake in Heineken to their five children, the


Fortune


report said.  (Source:


Fortune


, Sept. 16, 2014.)

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